QTC

QTC is an independent boutique ERP and financial systems consulting firm looking to update their brand and digital experience to better align with their new voice: empowering customers through technology to build a future that is faster to react, better informed, and smarter. Their original brand focused on literal interpretations of the "cloud" and management software. We wanted to focus on the outcome: speed and transformation.
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I collaborated with their co-founder and head of customer engagement to reimagine the brand and website. The refreshed identity takes inspiration from the previous logo while introducing a modern, sophisticated feel. A dynamic gradient and angled form add depth and movement, anchored by a strong, contemporary typeface.
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The result is a clean, modern experience that highlights key messages through minimal layouts and refined colors, positioning QTC as both professional and forward-thinking. Building the site in Webflow allowed for a quick build and an efficient, scalable system for the client. We provided a digital brand guide to maintain alignment across updates and additional digital touchpoints.