CLIQUE LAB

I collaborated with an in-house strategy team to develop a space for internal work, experimentation, and project insights. The goal was to build a space to foster creativity, exploration, and collaboration. The result was Lab, a platform designed to explore new ideas, ask original questions, and highlight the team’s skills for future clients. I spent over a year developing the concept, brand guidelines, and web design. I built specific sections in Webflow, which allowed for easy updates to the site while reducing workload for developers.

The initial impression of the Lab website homepage.A highlight of three pages from the site design. The about, creator detail, and creator list. An overview of the 2 types of project detail designs for the Lab website. One is showcasing visual art through images of paintings, the other is a blog format with featured photos. Showing how the ab logo was constructed from a circle, donut, and semi circle. The lab logo over a dark background with gradient amorphous shapes. The full spread of the Lab brand book. A total of 15 colorful and informative spreads.A mock up of one of the pages of the brand book open. The left page has a mission statement and the right has a colorful pattern made up of the logo elements.   A set of emoticons developed for lab as part of the branding. An example of possible letter heads, envelopes, and business cards for lab. An example of instagram content used on the Lab instagram account.Showing some of the different abstract shapes used to highlight projects on the lab archive page.