Candy CoMpany

As part of a redesign proposal, I collaborated with our internal design team to develop multiple distinct visual directions for a well-known candy company based in Chicago. The client was looking to update their website to better align with their social strategy across Instagram and TikTok, while expanding their reach and building community for their customers, all while maintaining their brand integrity.
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Since the company is a household name with rich heritage, I wanted to ensure that was highlighted while also celebrating their embrace of advanced technology over the years. They pride themselves on being for everyone and all ages. My concept, A Legacy of Innovation, blends vintage magazine-style illustrations with vibrant color, custom patterns, and interactive UI elements. The homepage highlights the Candy Company's social content and invites users into the community through recipes and playful, engaging experiences.

A young woman with curly hair bits a gummy worm. The image is framed by a icon of a candy wrapper and a vintage drawing of a candy wrapper. An over view of the homepage design from top to bottomDetail shots of the initial impression and the pre-footer. A few still illustrating that as a user scrolls over the names of different candies, the screen changes color and images of the candy to pop in.
A cursor scrolls over the names of different candies causing the screen to change color and images of the candy to pop in.
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Additional work samples available upon request.

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Two colorful geometric eyeballs made up of overlapping circles peeking up at you from the bottom of the page.